The world has witnessed rise of several technologies incorporated in the beauty and cosmetic industry. A firm in European plays a leading role in developing new products through self-driven technology. They are considered as highest innovative sector. Main programs arising from these innovations focus on aspects of beauty and well-being. They investigate consumer behavior, the biology of skin, aspirations of beauty as well as new technologies to sustain beauty development. Since 1994, beauty industry, insights on solutions to address emerging trends, and demand of next generation of beauty consumers. Statics reveals United States as the largest cosmetic industry in the world. They have assisted in defining industry through various technologies such as:
Global Beauty and Cosmetics Market
Global beauty focuses more in trends of personal care in the latest 2019. Analysts have defined what matters to consumers and what necessarily needs to be changed in the beautiful landscape in future. Relevant offerings in the industry are kept through gauging customers’ interest and knowing what’s best for the industry. In global cosmetics, various categories can be elaborated and their current market trends. They include hair care products, skin care products, fragrances, colour and makeup cosmetics.
Relationship between beauty and technology- Technology is not only making our lives simpler but also transforming our physical well-being. Ways for revolutionary wellness products have been advanced intelligently. Machines created through technology like fitness tracking watches and belts, heart rate headphones helps people contributes to a better living. Instant beauty is getting boosted through gadgets such as LED light therapy devices known for wrinkles, massage chairs etc. For those who are well-exposed to the technology evolution, do spend significantly to invest on health and appearance.
The use of such devices and tools is indeed improving the way we look at beauty today by delivering effective and efficient results. Dissatisfaction from traditional products and current demand of beauty products has resulted to this. New solutions have emerged through new technologies in the beauty and cosmetic industry. Globally people want to look beautiful inside-out thus wide innovations and high-tech treatments in the market.
Rise of artificial intelligence (AI) and augmented reality (AR)-These are considered as the new technologies being incorporated into the world of beauty. They are standardizing and redefining the beauty and cosmetic industry to newer heights. They are contributing to outstanding products design and engineering in new technological products. The applications were introduced in 2016 as tools of measuring state of skin and observe predetermined changes. They are ModiFace apps for beauty and cosmetic industry. The apps can clearly visualize skin issues like dark sports, dryness, discoloration and other changes before and after the use of any beauty product.
In addition to Artificial Intelligence innovations of beauty and cosmetics, British cosmetics have introduced a 3D stimulation app. This app is developed in collaboration with digital agency. The app has taken a trend where one takes a photo of makeup look and fits it on themselves. Others like YouCam Makeup app perform as 3D but more comprehensive looks to hairstyles using augmented reality AR.
There is more to explore in this space. However, latest technology in beauty and cosmetic industry has led to advanced products and machines helping us to stay beautiful and younger. It’s also assisting the industry to grow fully heading towards greater integration between new technologies and beauty.
