The future of fashion. Social media has accelerated the future of fashion in the whole industry. As the slow fashion movements gains transaction, fast-fashion models has transformed the fashion industry as we know it. The total cost of starting a fashion brand has drastically dropped through technology and e-commerce.
Large explored brands are also evolving their approach to merchandising for better competition with fashion retailers. The progress is faster than traditional approaches in time between product ideation and release. Customers are really seeking instant gratification on delivery. This will eventually close the gap between the visibility of a fashion show and the moment of purchase.
Product design–        Fashion designers have been automated by all means of tech. Through this approach, fashion brands are capable of understanding customers better. Data collection efforts as they grow more, artificial intelligence will reshape brands approach to product design and development. This contributes to the focus of predicting what customers are expecting in the future of fashion.
There is an established neural network understanding colors, textures as well as style preferences. They are derived from major fashion designs and trends. It creates designs based on consumers’ interests in line with style preferences. Amazon has also been an innovating tool in this industry as well. It gives a section where images are used to teach about various fashion styles and create similar ones. However, artificial intelligence is already helping brands create their own designs quickly.
Manufacturing – Improved mentality on how fashion is growing fast has been created. The industry is specializing and building its businesses on agility and speed. Once a new trend is identified, the industry can deploy other systems to bring the new one into the market. This real-time ability of trends caters the preferences of more targeted customer segments. It beats best traditional labels creating room for fast fashion brands to the market.
The inexpensiveness in the industry affects customers’ loyalty thus having questionable cases of the future terms of the industry. Though, consumers are more skilled on the negatives of fast fashion. They have adapted on how to embrace the slow movement of fashion industry hoping for quality products and services in the future. Customers are more focused on transparency, effective, sustainable materials, ethics and proper manufacturing. Despite all these, physical retail isn’t going away, but its purpose keeps on evolving.
In the future, fashion brands would have to manufacture numerous items in order to produce them at a reasonable price. Marker’s Row, simplified small labels on finding manufacturing partners who can satisfy their requirements at scale. Those partners offer transparent standards around pricing and sourcing in the market. Some fashion brands are focusing on shortening the supply chain in the future. The aim is to ultimately give the industry greater control over product development and sampling. This reshapes the industry by producing goods on demand and creating new avenues for customization.
As with every other industry, automation is also accelerating in future fashion. Although it might seem to be challenging, startups are combining hardware and software to improve fashion systems like soft robotics. Every aspect of the fashion industry is being automated through tech. Its changing sector of the fashion industry, manufactures, designers, stylist, retailers as well as customers. It may displace many roles within the fashion industry but increase more interesting fashion options than ever before in future of fashion.
